By Adam Sidney
Myles Apparel CEO
Music has been a huge part of my life for as long as I can remember, and live music is one of the things I’ve missed most during the pandemic. Listening to music on headphones is also a big reason I love running, which thankfully is one form of exercise I haven’t had to put on hold this year.
So when my old friend, high school bandmate, and a 20-year music industry veteran, Tom Carlson, called me with the idea for a charity run to support the live music community, I loved it right away and committed to help him bring it to life.
It was only natural. As a Tour Manager with Father John Misty, FKA twigs, St. Vincent and others, Tom would normally be on the road six to nine months of the year, so I sent him a pair of our Tour Pants as a gift a while back—he’s “on tour” after all. He later bought nearly every color. He runs in the Switchback Shorts and has notched a marathon or two in those. Maybe I felt like I owed him a thank you for being such a great customer!
Jokes aside, what really motivated me to help is that I’ve gotten to know a lot of these folks while visiting Tom at amazing venues across the country—roadies, band managers, visual artists, lighting operators, musicians.
They’re kind, talented, fun people just waiting (and waiting) for normal life to resume so they can do their jobs, primarily making music fans extremely happy.
Who knows when or if normal life will return? Or if congress will ever provide stimulus? I can order food for delivery or pickup to support my favorite local restaurants, but how do we support live music? Music Runs was a fun way to get the word out, raise some money, and get some exercise before T-day.
The live music industry was the first to shut down, and will be one of the last to open. These concert halls and theaters are pillars of culture in cities and towns all over the country. If they close or people permanently leave the industry, so much of what makes live music authentic, historic, nostalgic, and sentimental will simply disappear.
We’ve lost enough this year. We can’t sit idly by and watch so much live music heritage get lost too…so instead, let’s run?
Learn more about the event at musicruns.org.
Myles is amplifying this cause by offering a drawing for a €250 gift card.
2) Tag a friend or two who loves music and running in a comment on our Instagram post about Music Runs.
3) Follow the Myles Run Club on Strava if you haven’t already
4) Run with us on 11/22/20, the day of the Music Runs virtual fun run
5) Post a screenshot of your Strava results on 11/22/20 on Instagram and other social media and tag @musicrunsdotorg, @mylesapparel, and add #musicruns and #saveourstages
While we’d love for you to donate to musicruns.org, that can’t and won’t improve your chances of winning the drawing. We simply want your help getting the word out leading up to, and on the day of the event.
Thank you for your support. As always email me at [email protected] with any comments or questions!